Evaluation

http://prezi.com/x_rapphmq2kp/megan-boothroyd-a2-media/?kw=view-x_rapphmq2kp&rc=ref-14124057

Magazine Front Cover Mock Up

Magazine Front Cover

Trailer

Film Idents

Here is a list of different idents within the industry which inspired me.

Dreamworks SKG

http://www.youtube.com/watch?v=MY9J046EoQo

• The idea is simple and basic therefore people are more likely to remember the image of the little boy fishing on the moon.
• The story behind the ident is that the man who created the ident painted his son who is the little boy and then the moon was added in later.

Metro - Goldwyn – Mayer (MGM)

http://www.youtube.com/watch?v=-RDShVFzQdI

• The ident has changed over time but recently has gone back to the use of the original lion that was first used back in 1916.
• The ident shows the Lion known as "Leo the Lion" the ident has been used to show give the impression that the company is strong and powerful due to the representation of the lion being "king of the jungle".

20th Century Fox

http://www.youtube.com/watch?v=VqsJmKQ5hVs

• This ident has never changed over the year, it shows a search light which suggests that something big is about to happen like they use on stages for performances.

Paramount

http://www.youtube.com/watch?v=mMmlG6eq_no

• The company was founded in 1912 as the famous players film club.
• The ident started as a simple doodle that someone had created of the mountain which then turned into a world wide recognised ident.
• The ident has remained the same over the years however some stars have been removed from the circle around the mountain.

Warner Brothers

http://www.youtube.com/watch?v=QW3zcF_CQ6w

• The ident being a shield represents the strength of the company suggesting that they are more important than others. It also resembles a superhero like theme.

Columbia

http://www.youtube.com/watch?v=6gDj-RB6Hog

• The ident shows a woman holding a torch above a head. The ident also resembles the State of Liberty which shows strength and can be seen as a inspiration for people to look at.

Shot List

Theories Within The Media

Propp

Vladimir Propp developed a character theory for studying media texts and productions, which indicates that there were 7 broad character types in the 100 tales he analysed, which could be applied to other media:

1.   The villain (struggles against the hero)

2.   The donor (prepares the hero or gives the hero some magical object)

3.   The (magical) helper (helps the hero in the quest)

4.   The princess (person the hero marries, often sought for during the narrative)

5.   Her father (usually dies during or before the film/book)

6.   The dispatcher (character who makes the lack known and sends the hero off)

7.   The hero or victim/seeker hero, reacts to the donor, weds the princess

Tzvertan Todorov

Narrative is the organisation given to a series of facts. The human mind needs narrative to make sense of things. We connect events and make interpretations based on those connections. In everything we seek a beginning, middle and an end.

Richard Dyer

Richard Dyers star theory is the idea that icons and celebrities are constructed by institutions for financial gains and are built to target a specific audience or group of people.

Dyers theory can easily be broken down into segments such as:

• Audience and institutions
• Constructions
• Hegemony (Cultural Beliefs)

Mulvey

Laura Mulvey coined the term “male gaze” in 1975. She believed that audiences have to “view” characters from the perspective of a heterosexual male. The concept of gaze is one that deals with how and audience views the people presented.

For feminists it can be thought of in 3 ways such as:

• How men look at women
• How women look at themselves
• How women look at other women