Film Idents

Here is a list of different idents within the industry which inspired me.

Dreamworks SKG

http://www.youtube.com/watch?v=MY9J046EoQo

• The idea is simple and basic therefore people are more likely to remember the image of the little boy fishing on the moon.
• The story behind the ident is that the man who created the ident painted his son who is the little boy and then the moon was added in later.

Metro - Goldwyn – Mayer (MGM)

http://www.youtube.com/watch?v=-RDShVFzQdI

• The ident has changed over time but recently has gone back to the use of the original lion that was first used back in 1916.
• The ident shows the Lion known as "Leo the Lion" the ident has been used to show give the impression that the company is strong and powerful due to the representation of the lion being "king of the jungle".

20th Century Fox

http://www.youtube.com/watch?v=VqsJmKQ5hVs

• This ident has never changed over the year, it shows a search light which suggests that something big is about to happen like they use on stages for performances.

Paramount

http://www.youtube.com/watch?v=mMmlG6eq_no

• The company was founded in 1912 as the famous players film club.
• The ident started as a simple doodle that someone had created of the mountain which then turned into a world wide recognised ident.
• The ident has remained the same over the years however some stars have been removed from the circle around the mountain.

Warner Brothers

http://www.youtube.com/watch?v=QW3zcF_CQ6w

• The ident being a shield represents the strength of the company suggesting that they are more important than others. It also resembles a superhero like theme.

Columbia

http://www.youtube.com/watch?v=6gDj-RB6Hog

• The ident shows a woman holding a torch above a head. The ident also resembles the State of Liberty which shows strength and can be seen as a inspiration for people to look at.