Woman in Black
The Woman in Black is a 2012 psychological/supernatural horror-thriller film directed by James Watkins and written by Jane Goldman, and is based on Susan Hill's novel of the same name. It was produced by Hammer Film Productions.
One marketing stratgie which was used was to played on the role of that Daniel Radcliffe was the lead actor throughout the film. Also this was the next main film for him since Harry Potter. This method is successful as you can gain viewers automatically from just Harry Potter fans.
Another method of marketing that was used was a 'teaser campaign' this involved a Halloween competition which was used through youtube. The winner recieved goodies which Harry Potter fans would like such as mugs and t-shirts etc. The opportunity to see the London Premier and other merchandise from the film Woman in Black.
The first official UK teaser poster was released on 24th August 2011, followed by the full UK trailer being released on 14th October 2011.
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