The first trailer clip we watched was 'Snow White and the 7 Dwarfs' which was from1937. This was the first time Walt Disney had produced a cartoon film, along side of making a trailer for the film. This film was the first full length feature film. The trailer seemed to be longer than 2 minutes and lacked a lot of information. For example 'Snow White and the 7 Dwarfs' is a family film; however this was not portrayed in the trailer. The trailer consisted of a loud voice over which sounded like an announcer in a deep tone of voice as he described when the film was coming to cinemas and who had produced the film etc. The trailer didn’t include clips from the clip, however included the producer who talked you threw the 7 dwarfs and told you there names and there reason being. Over all, the trailer included large text and a loud voice over with poor graphics comparing to the technology we have now.
We then watched the same film however they had remade the trailer in 1987, this trailer was different from 1937 as it included actual scenes from the film, therefore giving the audience and insight to what the context of the film was. This trailer also made the target audience for the film clearer as you could understand that it was a family film. However they remained with the same loud voice over, this may have been used to represent the original trailer.
From 7 dwarfs we moved onto another Disney classic. The trailer for 'Cinderella' was made in 1950, however the technology hadn’t changed. The large text was used throughout the trailer with the loud voice over announcing sound. The trailer lasted 17 seconds, therefore not giving a lot of information about the film. Also not at one point of the trailer did you actually see Cinderella as you was behind the big bold text that they used. This trailer again did not give the target audience.
We then watched the trailer for the film ‘Gone with the Wind’ this trailer was made in 1939. The trailer consisted of loud music over the top of scenes from the film; however they still remained on including large text over scenes therefore not seeing the full scene. However in this trailer they had edited scenes so that it showed the faces of the actors which then included large text with the name of the actor. The trailer also included information about how popular the film was.
From this clip we watched 'Casablanca' this trailer was from 1942. The trailer was in black and white however the remained the big thick text throughout which gave information on actors. The trailer also explained the plot of the story; this hadn’t been done in the previous trailers. They also included music over the top of the trailer at the last few seconds.
We then watched a trailer from 1960 which was for the film ‘Psycho’. The trailer still remained to be in black and white, however this trailer seemed to last longer than 2 minutes. The trailer consisted of an older man, who explained the context of the film however he walked round from different parts of a haunted house which was used in the film almost like a tour guide effect. There was horror music used on certain words which he spoke. Over all this trailer didn’t make any sense and didn’t explain what the film was going to be about.
A commentator was then used again throughout the ‘Star Wars’ trailer in 1977. However this trailer consisted of more scenes from the film, they had also attached music to the scenes which was a loud and tense sound, therefore giving a feel of what the film would be like. The trailer was also now in colour, however you could see that technology had not yet developed from the certain parts of the clips.
In1981 the trailer was made for ‘Raiders of the Lost Ark’. However in this trailer you could see that technology had changed as they had ran the characters voices over the scenes that the audience could see, however they kept the style of having a voice over with the loud music over the top of the action. However this trailer showed more scenes from the film comparing to previous trailers.
We then watched the trailer for ‘Terminator’which was from 1991. From this trailer you could see how technology had improved as during the trailer they used special effects which seemed better than previous years. The whole trailer consisted of scenes from the film which was better as the audience could understand what the film was going to be about, however some of the scenes from the trailer were not featured in the final finished product of the film.
We then watched the trailer of the ‘Titanic’from 1997. The trailer included footage from the film therefore allowing the audience to understand the story, however narration was still used over the scenes to explain certain parts and give information about the success of the film. The trailer included fast editing and highlighted the special effects that were used therefore this showed a transformation in technology.
Then finally we watched the most recently trailer of 'Snow White and the Huntsman' which was released 2012. The soundtrack which was used linked the scenes that where being shown, this was different from the other trailers that we had seen. Also footage was shown throughout the trailer from the actual film itself and the trailer was exciting comparing to the others.
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