Insidious Movie Poster

This is the film poster for the 2010 horror film 'Insidious'. The poster consists of dark colours which relates to the genre and the theme of the film suggesting that it is going to be dark and mysterious. The main image of the poster is the little boy suggesting that he is the main person throughout the film, however they have scratched out the eyes which leaves the audience asking why. They have also included information about previous films which have been produced by the same company such as Saw and Paranormal Activity, therefore this is an insight for people who see the film poster as they will get a sense for the film as they can compare it to Saw and Paranormal Activity. This has also been done so fans of those films will be more likely to go and watch Insidious as it is of the same genre and same producers. The background image of a house which gives an insight to the setting of the film and makes people question is that where the little boy lives, this also links into the text under the title of the film which states 'Its not the house thats haunted'.