Wednesday, 12 December 2012
Tuesday, 11 December 2012
Film Idents
Here is a list of different idents within the industry which inspired me.
Dreamworks SKG
Dreamworks SKG
- The idea is simple and basic therefore people are more likely to remember the image of the little boy fishing on the moon.
- The story behind the ident is that the man who created the ident painted his son who is the little boy and then the moon was added in later.
Metro - Goldwyn – Mayer (MGM)
http://www.youtube.com/watch?v=-RDShVFzQdI
- The ident has changed over time but recently has gone back to the use of the original lion that was first used back in 1916.
- The ident shows the Lion known as "Leo the Lion" the ident has been used to show give the impression that the company is strong and powerful due to the representation of the lion being "king of the jungle".
20th Century Fox
http://www.youtube.com/watch?v=VqsJmKQ5hVs
- This ident has never changed over the year, it shows a search light which suggests that something big is about to happen like they use on stages for performances.
Paramount
http://www.youtube.com/watch?v=mMmlG6eq_no
- The company was founded in 1912 as the famous players film club.
- The ident started as a simple doodle that someone had created of the mountain which then turned into a world wide recognised ident.
- The ident has remained the same over the years however some stars have been removed from the circle around the mountain.
Warner Brothers
http://www.youtube.com/watch?v=QW3zcF_CQ6w
- The ident being a shield represents the strength of the company suggesting that they are more important than others. It also resembles a superhero like theme.
Columbia
http://www.youtube.com/watch?v=6gDj-RB6Hog
- The ident shows a woman holding a torch above a head. The ident also resembles the State of Liberty which shows strength and can be seen as a inspiration for people to look at.
Monday, 10 December 2012
Theories Within The Media
Propp
Vladimir Propp developed a character theory for studying media texts and productions, which indicates that there were 7 broad character types in the 100 tales he analysed, which could be applied to other media:
1. The villain (struggles against the hero)
2. The donor (prepares the hero or gives the hero some magical object)
3. The (magical) helper (helps the hero in the quest)
4. The princess (person the hero marries, often sought for during the narrative)
5. Her father (usually dies during or before the film/book)
6. The dispatcher (character who makes the lack known and sends the hero off)
7. The hero or victim/seeker hero, reacts to the donor, weds the princess
Tzvertan Todorov
Narrative is the organisation given to a series of facts. The human mind needs narrative to make sense of things. We connect events and make interpretations based on those connections. In everything we seek a beginning, middle and an end.
Richard Dyers star theory is the idea that icons and celebrities are constructed by institutions for financial gains and are built to target a specific audience or group of people.
Dyers theory can easily be broken down into segments such as:
- Audience and institutions
- Constructions
- Hegemony (Cultural Beliefs)
Mulvey
Laura Mulvey coined the term “male gaze” in 1975. She believed that audiences have to “view” characters from the perspective of a heterosexual male. The concept of gaze is one that deals with how and audience views the people presented.
For feminists it can be thought of in 3 ways such as:
- How men look at women
- How women look at themselves
- How women look at other women
Synopsis
"Missing" is the latest film from the team behind the Paranormal activity series, it follows a group of friends and for one of them she will face more than she could ever have feared, when her walk home takes a horrific twist.
Discovering that her dark past was suddenly coming back to haven't her. Faye played by academy award winning Faye Ledgerton, takes you through her excruciating journey of struggle to avoid death.
Discovering that her dark past was suddenly coming back to haven't her. Faye played by academy award winning Faye Ledgerton, takes you through her excruciating journey of struggle to avoid death.
Actors List
There were two main actors in the film, the victum who is played by Faye Ledgerton. The reason why Faye was chosen as the victum was show that she could show a "young vunerable girl" who is then followed by a killer and then is declared as missing.
The killer in the trailer was played by Ellena Gore, the reason why Ellena was casted as the killer was because she was taller than Faye, therefore we needed the killer to be more dominating. Another reason for choosing Ellena was because of her choice of costume as she already had them to hand such as the black coat, the knife, gloves and boots. Therefore she was perfect for the role of the killer.
Marketing Campaign
Woman in Black
The Woman in Black is a 2012 psychological/supernatural horror-thriller film directed by James Watkins and written by Jane Goldman, and is based on Susan Hill's novel of the same name. It was produced by Hammer Film Productions.
One marketing stratgie which was used was to played on the role of that Daniel Radcliffe was the lead actor throughout the film. Also this was the next main film for him since Harry Potter. This method is successful as you can gain viewers automatically from just Harry Potter fans.
Another method of marketing that was used was a 'teaser campaign' this involved a Halloween competition which was used through youtube. The winner recieved goodies which Harry Potter fans would like such as mugs and t-shirts etc. The opportunity to see the London Premier and other merchandise from the film Woman in Black.
The first official UK teaser poster was released on 24th August 2011, followed by the full UK trailer being released on 14th October 2011.
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