Monday, 10 December 2012
Actors List
There were two main actors in the film, the victum who is played by Faye Ledgerton. The reason why Faye was chosen as the victum was show that she could show a "young vunerable girl" who is then followed by a killer and then is declared as missing.
The killer in the trailer was played by Ellena Gore, the reason why Ellena was casted as the killer was because she was taller than Faye, therefore we needed the killer to be more dominating. Another reason for choosing Ellena was because of her choice of costume as she already had them to hand such as the black coat, the knife, gloves and boots. Therefore she was perfect for the role of the killer.
Marketing Campaign
Woman in Black
The Woman in Black is a 2012 psychological/supernatural horror-thriller film directed by James Watkins and written by Jane Goldman, and is based on Susan Hill's novel of the same name. It was produced by Hammer Film Productions.
One marketing stratgie which was used was to played on the role of that Daniel Radcliffe was the lead actor throughout the film. Also this was the next main film for him since Harry Potter. This method is successful as you can gain viewers automatically from just Harry Potter fans.
Another method of marketing that was used was a 'teaser campaign' this involved a Halloween competition which was used through youtube. The winner recieved goodies which Harry Potter fans would like such as mugs and t-shirts etc. The opportunity to see the London Premier and other merchandise from the film Woman in Black.
The first official UK teaser poster was released on 24th August 2011, followed by the full UK trailer being released on 14th October 2011.
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