Monday, 10 December 2012
Actors List
There were two main actors in the film, the victum who is played by Faye Ledgerton. The reason why Faye was chosen as the victum was show that she could show a "young vunerable girl" who is then followed by a killer and then is declared as missing.
The killer in the trailer was played by Ellena Gore, the reason why Ellena was casted as the killer was because she was taller than Faye, therefore we needed the killer to be more dominating. Another reason for choosing Ellena was because of her choice of costume as she already had them to hand such as the black coat, the knife, gloves and boots. Therefore she was perfect for the role of the killer.
Marketing Campaign
Woman in Black
The Woman in Black is a 2012 psychological/supernatural horror-thriller film directed by James Watkins and written by Jane Goldman, and is based on Susan Hill's novel of the same name. It was produced by Hammer Film Productions.
One marketing stratgie which was used was to played on the role of that Daniel Radcliffe was the lead actor throughout the film. Also this was the next main film for him since Harry Potter. This method is successful as you can gain viewers automatically from just Harry Potter fans.
Another method of marketing that was used was a 'teaser campaign' this involved a Halloween competition which was used through youtube. The winner recieved goodies which Harry Potter fans would like such as mugs and t-shirts etc. The opportunity to see the London Premier and other merchandise from the film Woman in Black.
The first official UK teaser poster was released on 24th August 2011, followed by the full UK trailer being released on 14th October 2011.
Wednesday, 28 November 2012
Synergy Between Trailer/Cover/Poster
Film packages tend to include many different forms of conveying similar information e.g. trailer, a website for the film itself, a poster, a main article in a magazine about the film and the actors involved and more. This use of synergy is used to promote and advertise the film to a wider audience across the global by the use of internet and social networking sites. Taking this into consideration the film I have chosen to research is 'Insidious' as it is the same genre as the trailer that I am currently producing, this film was promoted in many ways such as the Google search engine.
The film also has its own official website which shows the poster of the film and includes other information such as a blog which has been written by a woman who is 'haunted from the dead'. The website also links you to there Twitter and Facebook links and has a link of which you click on to watch the trailer on Youtube. The website also promotes the DVD to the film. http://www.insidious-movie.com/
IMDb and Wikipedia are also used to promote the film, as they are well known websites.
Thoughtout this use of synergy certain conventions remained the same so that the film can be recognised.
- The little boy which appears on the poster has also been used as the main image on the background of the website. It's also displayed on IMDb and Wikipedia. This has been used to associate them all with the film.
- The same colour theme has been used throughout the poster and website, such as black red and white text, the house as the background image with the dark clouds and the eyes on the little boy which makes the poster unique. The same lighting has been used to show that there is something 'devil' like about the little boy and shows that he is the "evil" character within the film.
- The use of Richard Dyers star theory has been used as on every poster you see of this film they have stated what other films that the creaters have produced, therefore this appeals to a wider audience as people who have liked films such as 'Saw' and 'Paranormal Activity' will be more willing to go and see the film as they know what to expect.
Thursday, 4 October 2012
Friday the 13th Film Trailer
The scene opens with a extreme long shot to show the scenery of where the film is going to take place the camera angle then changes to a low angle shot to show tree in the woods also showing more scenery. The low angle shot then continues as it shows a car speeding down the small lane, the camera shot then changes to a medium shot to show the two characters inside of the car suggesting they nare the main characters throughout the film. A medium shot is then used again to show that they are travelling in a car then a close up to show the other members who are inside the car, a voiceover has then been used by one of the characters saying "you won't believe my parents cabin" therefore this is another insight to the location of the film.
A long shot is then used to show a lake, then the camera turns to show the car pulling up outside the cabin as the teenagers get out of the car. A medium shot is then used to show the teenagers faces as they take a trip around the house, which then changes to a high angle shot in a long shot showing there surroundings and how many characters there are within the house/film. Expansion of time is then used as a series of shots are used
to show the personailty of the characters which shows them drinking and dancing. A long shot is then used which shows a girl on a water board which is attached to a speed boat in the lake that was shown earlier in the trailer then she walks into the lake, a blank screen is then shown suggesting that something bad is about the happen.
A extreme close up is then used of the girl in the water as she looks into the woods and something mysterious is hiding behind a tree, a extreme close up is then used again showing the reaction to the girls face as she is crying. A soundtrack is then used at a low pitch to show that something "is coming" on screen shows text which shows the name of the producer. This has been used so that fans of Michael Bay will go and see this film as they would have seen his previous work. A close up is then used which shows pieces of paper saying "MISSING" and the face of the girl that we had seen in the lake previously. This suggests that the person in the woods we seen a couple of scenes before is a killer.
A close up is used on a new character as he knocks on the door of the cabin to say that he is looking for his sister who is the missing girl from the posters. A series of shots are then used which are flashes of medium shots to show the two characters looking around the woods in hope of finding the girl. The screen goes black to then show a medium shot of the new character knocking on another door who is then greeted by an old lady. An over the shoulder shot is then used as she tells him "she ain't missing" to show the reaction of the characters face. The black screen appears again and a voiceover is used of the old ladys voice again saying that the girl is dead.
Another scene then appears to show the producers of this film have produced Texas Chainsaw Massacre therefore this will attract fans from this film to see Friday the 13th. Another reason for doing this is so that reviews can expect what the genre of the film and the style is going to be beforing going the cinema to see it. A voiceover is then used to gain the viewers information about the film which states that 'if people go missing round here they gone for good'. The camera then shows a medium shot of two people who are inside a tent and a shadow appears behind them, a black screen is then used to create tension as the soundtrack picks up the pace.
A series of scenes are then shown of the characters involved. Close up shots are mainly used to show the reactions of the characters faces. A long shot is also used to show there location which is in a house as doors slam and characters run round corners. Over this the soundtrack is played which sounds like doors slamming and is high pitch creating tension, speech is also used including words such as "what is it". A cut away is then used and a black screen appears to show a scene change. A close up shot is then used to show the name of the lake which sets the scene as two police officers are shining a torch onto it suggesting that the girl still hasn't been found. A close up is then used to show a girl covering her mouth with his hand and the soundtrack stops suggesting something bad is about to happen.
A medium shot/two person shot then shows a girl opening a shower curtain and the killer is in the background of the girl, from this a soundtrack starts with a fast pace to show the tension and the horror. From this scenes then cut to and from the film to show the killer striking and a blank screen showing numbers from 1 to 13 to represent the film and possibly how many times the killer has striked.
http://www.youtube.com/watch?v=-VhXo4Nye5Q
A long shot is then used to show a lake, then the camera turns to show the car pulling up outside the cabin as the teenagers get out of the car. A medium shot is then used to show the teenagers faces as they take a trip around the house, which then changes to a high angle shot in a long shot showing there surroundings and how many characters there are within the house/film. Expansion of time is then used as a series of shots are used
to show the personailty of the characters which shows them drinking and dancing. A long shot is then used which shows a girl on a water board which is attached to a speed boat in the lake that was shown earlier in the trailer then she walks into the lake, a blank screen is then shown suggesting that something bad is about the happen.
A extreme close up is then used of the girl in the water as she looks into the woods and something mysterious is hiding behind a tree, a extreme close up is then used again showing the reaction to the girls face as she is crying. A soundtrack is then used at a low pitch to show that something "is coming" on screen shows text which shows the name of the producer. This has been used so that fans of Michael Bay will go and see this film as they would have seen his previous work. A close up is then used which shows pieces of paper saying "MISSING" and the face of the girl that we had seen in the lake previously. This suggests that the person in the woods we seen a couple of scenes before is a killer.
A close up is used on a new character as he knocks on the door of the cabin to say that he is looking for his sister who is the missing girl from the posters. A series of shots are then used which are flashes of medium shots to show the two characters looking around the woods in hope of finding the girl. The screen goes black to then show a medium shot of the new character knocking on another door who is then greeted by an old lady. An over the shoulder shot is then used as she tells him "she ain't missing" to show the reaction of the characters face. The black screen appears again and a voiceover is used of the old ladys voice again saying that the girl is dead.
Another scene then appears to show the producers of this film have produced Texas Chainsaw Massacre therefore this will attract fans from this film to see Friday the 13th. Another reason for doing this is so that reviews can expect what the genre of the film and the style is going to be beforing going the cinema to see it. A voiceover is then used to gain the viewers information about the film which states that 'if people go missing round here they gone for good'. The camera then shows a medium shot of two people who are inside a tent and a shadow appears behind them, a black screen is then used to create tension as the soundtrack picks up the pace.
A series of scenes are then shown of the characters involved. Close up shots are mainly used to show the reactions of the characters faces. A long shot is also used to show there location which is in a house as doors slam and characters run round corners. Over this the soundtrack is played which sounds like doors slamming and is high pitch creating tension, speech is also used including words such as "what is it". A cut away is then used and a black screen appears to show a scene change. A close up shot is then used to show the name of the lake which sets the scene as two police officers are shining a torch onto it suggesting that the girl still hasn't been found. A close up is then used to show a girl covering her mouth with his hand and the soundtrack stops suggesting something bad is about to happen.
A medium shot/two person shot then shows a girl opening a shower curtain and the killer is in the background of the girl, from this a soundtrack starts with a fast pace to show the tension and the horror. From this scenes then cut to and from the film to show the killer striking and a blank screen showing numbers from 1 to 13 to represent the film and possibly how many times the killer has striked.
http://www.youtube.com/watch?v=-VhXo4Nye5Q
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